Entrepreneurship
Learn how to write and present a business plan with this MIT course covering marketing, business models, financing, financial projections, and legal issues.
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Now playing: Session 1, Part 1: Introduction and Overview of Business Plans
This free learning path is built from MIT OpenCourseWare's 15.S21 Nuts and Bolts of Business Plans, taught during IAP 2014. It walks through the practical parts of putting a business plan together: what a plan is for, how to refine and present your idea, marketing and sales, business models, financing sources, financial projections, and legal questions entrepreneurs often have. The course is taught by Joe Hadzima and guest instructors from the MIT and startup community. It is released under a Creative Commons BY-NC-SA license.
Beginners who want a structured free introduction before deeper practice.
Lesson 1: Session 1, Part 1: Introduction and Overview of Business Plans
Joe Hadzima introduces the business plan: what it is, why you need one, and what it is used for. The session covers practical do's and don'ts for preparing a plan and things to keep in mind while writing.
Open on YouTubeLesson 2: Session 1, Part 2: Refining and Presenting Your Venture Idea
Stephen Pearse discusses how entrepreneurs are always selling their ideas to potential employees, customers, partners, and investors. The session focuses on how to position and present your venture idea.
Open on YouTubeLesson 3: Session 2, Part 1: Marketing and Sales
Bob Jones covers marketing and sales issues and gives guidance on how to approach the marketing section of a business plan.
Open on YouTubeLesson 4: Session 2, Part 2: Business Models
Rich Kivel discusses business models, including common models and when each is most appropriately used.
Open on YouTubeLesson 5: Session 3, Part 1: Financing Sources Panel
A panel of experts representing different financing sources discusses startup financing options. Panelists include Axel Bichara, Amir Nashat, and Julianne Zimmerman.
Open on YouTubeLesson 6: Session 3, Part 2: Financial Projections
Charlie Tillett introduces financial projection techniques based on actual business experience.
Open on YouTubeLesson 7: Session 4, Part 2: Legal Issues
Joe Hadzima answers general questions on legal issues for entrepreneurs, covering what you always wanted to know about the law but were afraid to ask or pay for.
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