Marketing Fundamentals: From Core Concepts to Practical Strategy

About this path

This learning path is built from a YouTube playlist by Jaks Digimark Academy. It walks you through the core ideas every marketer needs: the 4 Ps and 7 Ps of marketing, product differentiation, SWOT analysis, the product life cycle, branding, and marketing objectives. You'll also compare digital and traditional marketing, look at how AI is changing the field, and hear practical strategies for growing a business. The lessons are grouped into four sections that move from foundational concepts to real-world application.

What you will learn

• Explain the 4 Ps and 7 Ps of marketing and how they apply to products and services.
• Identify what makes a product different and why differentiation matters.
• Conduct a basic SWOT analysis for a business or product.
• Describe the stages of the product life cycle and their marketing implications.
• Define branding and explain why it matters for business success.
• Compare digital marketing and traditional marketing, including their tools and trade-offs.
• Set clear marketing objectives using the SMART framework.
• Understand how AI is affecting digital marketing and how to adapt.
• List practical marketing strategies that can help grow a business.

Who this is for

Beginners who want a structured free introduction before deeper practice.

Curriculum