Free Social Media Marketing Course: Beginner to Advanced

About this path

This learning path follows Sidra Naseem's free YouTube course. It starts with the fundamentals of digital marketing and social media, then moves into practical skills like Canva design, copywriting, and using ChatGPT for content. You'll learn both organic growth strategies and paid advertising, including how to run Meta ads from your phone, set up the Meta Pixel, and use Meta Business Suite. The path also covers important topics like personal branding, audience targeting, and creating a marketing plan. By the end, you'll have a solid foundation to start or grow your social media marketing career.

What you will learn

• Understand the basics of digital and social media marketing.
• Create marketing graphics using Canva.
• Use ChatGPT to plan and create social media content.
• Write effective social media captions that drive action.
• Grow a business on Facebook organically without ads.
• Explain the fundamentals of paid marketing and Meta ads.
• Run Meta ads from a mobile device using Meta Business Suite.
• Set up and use the Meta Pixel for tracking and advanced ads.
• Identify common mistakes that cause online businesses to fail.
• Develop a marketing strategy and plan for business growth.

Who this is for

Beginners who want a structured free introduction before deeper practice.

Curriculum