Digital Marketing
Learn how to use ChatGPT for digital marketing tasks like research, planning, content creation, and reporting.
Learn from: the original creator. Original content published on YouTube. DigitalSkillX organizes these public resources into a structured learning path. DigitalSkillX does not claim ownership or partnership.
Now playing: Digital Marketing strategy with ChatGPT | Lesson 1 | Introduction
This learning path is built from a YouTube playlist that teaches digital marketers how to use AI tools like ChatGPT in their daily work. It starts with the basics of prompting and moves through market research, competitor analysis, audience building, media planning, creative development, content calendars, reporting, and advanced uses like image generation and AI roadmaps. Each lesson includes practical examples and prompts you can adapt to your own projects.
Beginners who want a structured free introduction before deeper practice.
Lesson 1: Digital Marketing strategy with ChatGPT | Lesson 1 | Introduction
Introduction to the course and how ChatGPT can be used in digital marketing. The instructor outlines the full stack AI marketing toolkit and provides links to tasks and prompts used throughout the course.
Open on YouTubeLesson 2: Digital Marketing strategy with ChatGPT | Lesson 2 | Client Audit
Learn how to perform a client audit using ChatGPT. The lesson covers how to assess a client's current marketing efforts and identify areas for improvement.
Open on YouTubeLesson 3: Digital Marketing strategy with ChatGPT | Lesson 3 | Client Onboarding
This lesson focuses on creating customer onboarding templates with ChatGPT. These templates help avoid miscommunication and set the right expectations with clients.
Open on YouTubeLesson 4: Digital Marketing strategy with ChatGPT | Lesson 4 | Market Research
Demonstrates how to use ChatGPT for market research, including analyzing media landscape, user behavior, and trends. The research conclusions should align with the subsequent marketing strategy.
Open on YouTubeLesson 5: Digital Marketing strategy with ChatGPT | Lesson 5 | Competitor analysis
Shows how to do competitor research using ChatGPT, including analyzing online reputation, pricing, and learnings. The instructor explains how to research competitors' online strategy and reputation.
Open on YouTubeLesson 6: Digital Marketing strategy with ChatGPT | Lesson 6 | Audience Analysis
Covers the importance of audience analysis and persona creation in digital marketing strategy. The lesson shows how to use ChatGPT to build detailed audience personas that guide subsequent strategy steps.
Open on YouTubeLesson 7: Digital Marketing strategy with ChatGPT | Lesson 7 | Media Planning
Learn how to create a media plan using ChatGPT in a collaborative style. The lesson includes generating graphs and rationale to include directly in the plan.
Open on YouTubeLesson 8: Digital Marketing strategy with ChatGPT | Lesson 8 | Keyword Research
This lesson demonstrates how to use ChatGPT for keyword research. The instructor shows that with the right prompts, ChatGPT can handle most of the keyword research process.
Open on YouTubeLesson 9: Digital Marketing strategy with ChatGPT | Lesson 9 | Creative & Ad Copies
Shows how ChatGPT can act as a creative director or art director, helping with campaign concepts, slogans, and ad copies. The lesson covers multiple creative tasks.
Open on YouTubeLesson 10: Digital Marketing strategy with ChatGPT | Reporting | Lesson 10
Demonstrates how ChatGPT can help generate reports with better insights and structure, reducing effort. The lesson focuses on reporting and analysis for digital marketing.
Open on YouTubeLesson 11: Create content plan, pillars and calendar using ChatGPT (for Social Media & Ads)
Learn how to create a content plan, pillars, and calendar for social media and ads using ChatGPT. The instructor explains how this can save weeks of work for social media managers.
Open on YouTubeLesson 12: YouTube content marketing strategy using ChatGPT (Lesson 12)
This lesson shows how to create a YouTube content marketing strategy to generate business, sales, and leads using only ChatGPT.
Open on YouTubeLesson 13: New Image Generation capabilities of ChatGPT // AI Marketing course - Lesson 13
Explores the new image generation capabilities of ChatGPT released in March 2025 and how marketers can use them. The lesson provides examples of practical applications.
Open on YouTubeLesson 14: How to create an AI Roadmap using AI Tools (Lesson 14)
Covers how to evaluate your AI readiness and create an AI roadmap. The instructor introduces an AI maturity tool bundle to help assess your current state.
Open on YouTubeLesson 15: 22 Business ideas with just ChatGPT for Digital Marketing consulting (Lesson 15)
Presents 22 business ideas for digital marketing consulting using ChatGPT, including a step-by-step example of building a freelancing business with ChatGPT's Agent Mode.
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