Digital Marketing Strategy Fundamentals with RACE and SOSTAC

Learn core digital marketing frameworks from Dave Chaffey's explainer videos, covering planning, media types, and customer lifecycle.

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Lessons: 0
Level: beginner

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About this path

This learning path is built from a series of short explainer videos by Dr. Dave Chaffey, based on his book 'Digital Marketing: Strategy, Implementation and Practice'. You'll explore key frameworks for digital marketing planning, including the 7Ds, RACE, and SOSTAC, and learn how to apply them to real-world strategy. The videos also cover practical techniques like customer lifecycle marketing, digital media categories, and online marketplace mapping. Each video is 5-10 minutes long, making it easy to fit into a busy schedule.

What you will learn

Understand the 7Ds of digital marketing and how they shape a digital marketing plan.
Apply the RACE framework to structure a comprehensive digital marketing plan.
Integrate RACE and SOSTAC frameworks for effective planning.
Audit digital marketing communications across the customer lifecycle.
Identify and track six categories of digital media in analytics.
Create an online marketplace map to summarize customer journey options.

Who this is for

Beginners who want a structured free introduction before deeper practice.

Curriculum

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